Why SEO Important For Niche Search.
SEO Important For Niche
Niche search is an under-appreciated area of Web marketing. If you look for advice on how to manage niche search in today’s SEO blogosphere you will find plenty of articles that tell you have to explore niche topics for keywords and links but no one seems to be thinking about niche search.
“Be the resource” is the most important fundamental principle of search marketing. When you are theresource everyone comes to you.
In other words, to optimize for niche search you need to create the tools to search niches. That doesn’t mean investing a quarter million dollars in crawling the Web. It means creating a resource that people will use and talk about.
You have three options in niche search:
A Links Page
These are the easiest tools to create, although if you want to be thorough and exhaustive you will invest a lot of time in finding really good resources. But where this form of niche search fails is in presentation. It cannot simply be a page filled with links — it must be something that people come back to. It has to be a Bible of resources for the niche.
A (small) Custom Directory
Web directories can still provide a lot of value for users. When search engines fail to identify a community of people with shared interests the first person to build a custom Web Directory becomes very popular. I’ve done this more than once. People want to connect with like-minded people and if the search engines are failing them (which happens more often than not) then there is an opportunity for a Web directory to take charge.
A Custom Search Engine
Whether you do your own crawling or just set up a Google CSE, a custom search engine may provide value that a Web directory cannot. The problem with custom search engines is that they are less likely to accrue brand value and recognition among users. Why? Probably because people assume that if you have a search tool (especially a Google-powered one) then Google most likely can do a better job. Users are not aware that custom search tools have separate indexes that include (or prioritize) content Google chooses to ignore.
You Can Redefine A Niche
If your body of content is strong enough, or if you can find enough alternatives to interest your visitors, you can cut your competitors out of the niche. How much the Searchers will tolerate this kind of exclusivity depends on two factors: first, you have to provide them with enough useful resources that they are satisfied with the results you provide them; second, your competitors have to be lackluster or mediocre at best. You must support truly useful, creative, high-value sites or you will have no credibility.
To redefine a niche you simply emphasize non-competitive resources that complement your own content. These resources have to exist (they do not exist in all niches/verticals). These resources may actually recognize and support your competitors, in which case you face and uphill battle for credibility. But instead of linking to your competitors you’re at least linking to non-competitive resources.
Why SEO Important For Niche Search
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